New Beauty Trend – Conscientious Cosmetics

One of the best beauty trends we’ve seen in quite some time is the recent influx of conscientious cosmetics. We’re pleased to note that many key players in the beauty industry are taking steps in the right direction and creating both products and packaging that are earth friendly in various ways. While there are many shades of green, if you will, reflected in today’s beauty story, we think you’ll be pleased with the quality of the above products.

Dr. Hauschka Skin Care Toned Day Cream ($35.95)

The smart people at Dr. Hauschka are anti-synthetic additives and anti-animal testing, which makes us very pro on them as a whole. Plus, the brand also uses responsibly sourced ingredients and eco-friendly packaging. Of the many luxurious products, we’re really into their Toned Day Cream because it’s an excellent tinted moisturizer and gives you a super gorgeous healthy glow – perfect for that beach glow and to match your Oakley sunglasses. It’s lightweight too, so it’s perfect for the upcoming warm months!

Korres Cherry Full Color Gloss ($16)

The Greek brand Korres has a cult following amongst beauty editors and product junkies for a reason. The brand chooses to use natural ingredients instead of synthetic products in their amazing (seriously, truly) products, which include body products, skincare, and makeup too. Our favorite product is the Cherry Full Color Gloss, which comes in 10 different colors, is packed with cherry (duh) and jojoba oils, and contains loads of antioxidants.

Aveda Uruku Eye-Lip Color Liner ($12)

Of course we couldn’t leave the conscientious early-adapters at Aveda out of the equation. This multi-tasking liner can be used on eyes or lips and the color comes from plant-based pigments. This means no synthetic dyes—yippee! Don’t fret about the how the pencil part was made, it’s forged with responsibly sourced cedar. The liner comes in recycled paper packaging and is available in three shades: Kava, Verona, and Morena.

Smashbox Green Room Bronzer ($28)

Pretty packaging and a beautiful bronze shade are just the superficial reasons why you should check out this limited edition bronzer. On a more meaningful level, you’ll be happy to know that for every purchase of Smashbox Green Room products (the line also has a primer, eye shadow, and lip gloss), Trees for the Future will plant a Moringa tree in a developing country. Also all the packaging is either biodegradable or recyclable!

Tarte Natural Swirl Cheekstain($28)

Cheeky girls take note that Tarte has an all-natural version of their beloved cheek stain. This earthy blush option gets its color from pigments that are derived from fruit and minerals. It’s preservative-free, paraben-free, and mineral-oil free, but somehow blends just as easily as the original formulation. Additionally, Tarte donates money to help preserve the Amazon Rainforest through Sambazon’s Sustainable Acai Project.

Josie Maran Cosmetics Mascara ($22)

Of the many eco-friendly items in Josie Maran’s cosmetic line, perhaps the most impressive is her mascara formulation. Said mascara is made from organic ingredients like beeswax and is paraben-free yet it still works as well as its “scientifically enhanced” peers.

Nature Girl Flower Infusion Shampoo ($36)

If all the harsh detergents in your regular shampoo are freaking you out, why not switch things up and get a more mellow cleaner? The adorable packaging of Nature Girl’s Flower Infusion Shampoo is just as cool as the ingredients. The product is sulfate-free, made from veggie oils, and has lots of flower power type essential oils for natural softness. All the products from this swell line are made with organic ingredients.

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